as well as the right to non-commercial screening, and to release broadcasting rights to other parties for promotional and non-profitable purpose.
The European Broadcasting Union, a consortium of European television networks, paid an unprecedented $ US250 million (Rmb 2 billion) for the European broadcasting rights.
In a number of areas, such as broadcasting rights, Congress has written exemptions to antitrust law to protect such collaboration.
Indeed, next year's tournament may turn out to be the most profitable yet, thanks to the sale of broadcasting rights.
