Also, it is possible to buy a pirated DVD of the film at the time of release, and these cost much less than a cinema ticket so teenagers often choose this instead of going to the cinema.
The number of cinema tickets sold actually increased during three out of the past four recessions.
He said Hollywood's current infatuation with 3d was just an excuse to add surcharges to already expensive cinema tickets.
Although the dollar numbers are higher, the first Harry Potter still holds the record in terms of tickets sold, back in a day when cinema tickets were cheaper.
