He had saucer eyes in a pinched face, like a poster child for famine relief.
But BYD was the earliest, and has emerged as China's poster child for new-energy vehicles.
Up to now, the polar bear has been the poster child for climate change.
Ten years ago the thought of Bill Clinton as a poster child for healthy living would have seemed absurd.
However, it came into this area first and became the poster child of Chinese new resource car.
They started pointing to Conley's case in lectures, and writing about him in their books. He became their poster child.
Overnight, he went from NBA poster child to persona non grata, a basketball savant assailed by the public on all sides for his conduct off the court.
Even though there are plenty of angry wealthy people involved, one person stands out as the poster child for the lockout.
It's the 7 poster child for a worldwide problem: plastic that begins in human hands yet ends up in the ocean, often inside animals' stomachs or around their necks.
The impoverished Caribbean island nation, which also had to contend with a devastating earthquake and cholera outbreak in the last few years, is an unwanted poster child for soil erosion.
Human trafficking tends to get ignored because it is an indelicate, sordid topic, with troubled victims who don't make great poster children for family values.
