If you eat at home mostly, maybe you are going down from the branded product to a private label.
Not differentiation of their private label brands (although that may part of the problem), but differentiating their store as a brand-a shopper destination if you will.
Our largest grocer recently announced it will cut sodium by a quarter, reduce sugar from some of its private label products, and decrease the price of its fruits and vegetables.
We mainly supplied our goods to several famous high heel brands and lots of private labels.
