Only money without emotion is a business. Only sentiment without money is a losing proposition.
Money fled that money-losing proposition to unofficial lenders paying higher rates for deposits because they were charging, not the official 6.5% rate for a loan, but 30% to 70%.
Matt and Alison Robicelli had both a fledgling cupcake operation and a specialty foods shop in Bay Ridge until last October, when they decided that brick-and-mortar was a losing proposition.
