Public perception plays a significant role in trademark law.
Through a series of system design and arrangement, trademark law establishes such mechanism, thereby safeguarding the realization of the aim of trademark legislation.
Under trademark law, the seller is granted exclusive rights to the use of the brand name in perpetuity.
Members also noted that certain provisions of China's trademark law needed to be extended to unregistered well-known trademarks.
In addition, if registrability of a trademark depends on use, China's trademark law should provide that a non-distinctive mark could qualify for registration when it has acquired distinctiveness based on use.
The new trademark law clearly stipulates the protection of well-known trademarks which are not registered and the protection of registered well-known trademarks going beyond one Class.
Name of origin should be taken into the protection system of trademark law, the meaning of the name of origin should be strictly defined, and the use management of it should be strengthened.
Now, Ethiopia () wants to control the use of its (these) specialty coffee names under trademark laws.
One of the keys to their success is to know and understand the trademark laws of these countries.
