lowest common denominator approach
Matters of judgement reduced to the lowest common denominator acceptable to a majority of the voters.
Regardless of the sales pitches, remember that the lowest common denominator in Internet security is people not technology.
While it is possible to use a “liquid layout” to flexibly display content in a variety of browser window sizes, your designs should be optimized for common display sizes and should accommodate the lowest common denominator appropriate for the primary persona.
