An alternate name or label used to refer to the same element or a point in a program.
First, it cast the gift-bearing magi as kings, giving rise to the alternate name for Western Epiphany, namely "Three Kings day" - the big day for gifts in most of the Hispanic world.
His alternate name," The Binder", refers to his ability to trap demons and devils into a special prison of his making, and hold them there until such time as he chooses to release them.