But only seven per cent of men hit the shops for new gear.
Canny salespeople may try to bamboozle you with jargon, so it's worth getting to grips with a few key features before you hit the shops.
The slew of touchscreen phones that have hit the shops have helped the smartphone market outperform the rest of the mobile phone industry, where sales have been in decline.
The National Retail Federation estimated that 212m people hit the shops over the Thanksgiving holiday weekend, 9% more than in 2009, while the average amount spent by each rose from $343 to $365.
