For an iconic brand with affluent customers, volatility on this scale does not do nicely.
Working on an iconic brand such as Coca-Cola for their 125th year Anniversary, we felt it would be wrong not to look back into their heritage rich archives.
WHY can't Britain hang on to ownership of iconic brands such as Jaguar, Land Rover, the Mini, Rowntree, the Times and now Cadbury, purveyor of chocolate to children of the British empire?
