socially desirable route
socially desirable goal
Because our friends and family naturally have a positive bias towards us, they may rate us higher than a stranger on socially desirable personality traits.
There has been mounting concern over the past several years that people and in particular, teenagers are using sunbeds excessively to acquire tans which are seen as socially desirable.
When high prices put a heavy lid on demand for socially desirable products, subsidy has to be long-term and reliable – in place until the industry can sustain itself, and finance its growth privately.
