He may be the poster boy for cool, but he's sweating.
Liu is a China poster boy; its sports officials have made no secret that anything less than gold is unacceptable.
That's why last year's Latin rock poster boy Ricky Martin is working extra hard to establish himself as more than just a bonbon shaking phenom with his second English language album, "Sound Loaded."
We saw the original South American motorcycle poster boy's Norton "La Poderosa II". Or maybe it was a replica - my Spanish is poor.
