Matt O’Connor, the outfit’s founder (and a PR man), says his first pop-up let him launch his brand for a tenth of the normal cost, while testing product ideas.
That is why we joined forces with several partners to start the campaign and highlight the risks, ” said Peter Andersen, PR manager at Volvo Trucks in Denmark.
ABOVE: Screenshot of Xinhua website coverage showing Sanlu PR manager Jia Jingxue (being held up) as an official bearer of the Olympic flame.
"XTR is the group for bike fanatics, " said Shimano PR manager Devin Walton. "XT is for bike enthusiasts, people who ride a lot but also have maybe a surfboard, a snowboard.
