But consumers swing from fad to fad.
And the afternoon tea fad is trickling down.
A fad for piety infiltrates the realm of mammon.
Unusual keep-fit fad: Snake yoga,, is a new twist on the popular exercise class.
First, trying to choose a career based on a current business fad is foolish.
"Right now, it is a fad," says Warwick. He says that suddenly carrots seem very popular.
That firm capitalised on an earlier fitness fad—aerobics—to develop a global sporting-goods brand.
But even a little cooperation could make these recent open efforts more than just some passing fad.
Direct investment can become a fad just like any other activity of an economic, social, or cultural character.
But NoSQL looks less like a fad, and more like an emerging foundation for highly scalable Web application development.
So instead of starting another fad diet, start small with dietary changes that you can sustain, that you enjoy, and that are good for you.
This can lead to thriftiness to the point of denying yourself pleasure, or embracing some health fad to ward of disease.
Paul Adams, user experience researcher at Google, thinks that "the social web is not a fad, and it's not going away."
One of the few benefits to emerge from the latest 3D fad is the way it has spurred set-makers to produce televisions with higher resolution.
I'm living my life, the way I want it even if no one else understands it, or thinks it's a fad they've lost interest in because they can't sustain their idealistic lifestyle.
His eyes swell to the size of hula hoops(Los Angeles Times)Clearly some of the current campaigning against South Africa is a fad, a moral Hula Hoop(George )
